Collecting Data

As a company, it is important to understand your target market, to know your customers and what they want. By collecting information about your clients, you can start to build a picture of who they are and what they want.

To begin, all you need is a name and email address and you have enough information to transform your business. Collate the data into a customer database and then further utilise that data through segmentation. You can organise the information by gender, age, location and even send your clients a special discount on their birthday. Having this much information at your fingertips allows you to be as creative as you want with your email marketing and that’s where our expert knowledge and experience comes in.

Email Design

Having an email design that reflects the brand of your company, makes you instantly recognisable to those customers that already know you and builds brand recognition with new customers. By driving them to your website, created in a similar style to your email campaign, you can create synergy across your online marketing portfolio.

Communicate Latest News

Want a way to tell customers about the latest news and developments from your business? Email marketing is great for the following reasons:

• Communicate the latest news or updates about your company
• Announce new products and services
• Share discounts or special offers
• Get customers to take an action on your website – learn more, book now, follow us on social etc.
• Build brand awareness
• Use the data you have about your customers to grow your sales

We can help and advise on all aspects of your email marketing with a specialist in-house team who have extensive experience in graphic design, data analysis and email marketing.

Alongside SEO/SEM services, email marketing is another great way to drive traffic to your website, build brand awareness and grow your customer base, turning those one off, first time customers into loyal followers.