Content is responsible for 90% of the success of your website which is why it’s so important to ensure that your texts are well written, well-structured and engaging. Text should aim to answer your customers’ queries and explain your business proposition. Pictures, videos, graphics, the appearance and layout are important too but it is the text that will ultimately determine whether your customers engage with you or not.

Our Content Marketing Services

The aim of your text is ensure that your potential customers buy from you and not your competitors. Before they get to your text however, you need to ensure that Google and other search engines can find it. Therefore, text needs to be optimised for search engines and for clients. We can prepare texts that not only sell your products and services with the written word but that will also be picked up by the likes of Google

The Content Process

Our team of content marketing experts will structure and create your content to produce optimal results. This process takes place in 4 stages:

1. The selection of keywords – which keywords are your potential customers searching for, which are you most likely to rank for and which are most relevant to your business. This will enable your website to start ranking faster with google. Our talented team of copywriters will also prepare suggestions on what other pages can be created to maximise your exposure and the SEO results.
2. Audience profile analysis – defining who your potential customers are and what they are seeking when entering your website is next. We will prepare text according to what they need, answering their queries and increasing the your enquiries.
3. Writing content – after collecting the required information, our specialist copywriters, who will have specific knowledge of your industry, will produce content that reflects the brand and style of your company.
4. SEO optimisation – we will format the headlines, add necessary bullet points, link to internal pages and ensure that your page is readable by both your audience and the search engines.

The Benefits of SEO Friendly Text

Showcasing Your Business

A company’s website forms the basis of digital marketing. Just like a shop on the High Street, this is where customers come to get to know you and make purchasing decisions. Because of this, it is important to have the right text to significantly improve results.

Better Search Positioning

Clear and compelling information is the foundation of achieving top positions in Google. Thanks to them, your website will gain search engine visibility and start generating free traffic. This, in turn, means more potential customers will get to know the brand and check out what you offer.

Image/Brand Building

Expertly crafted text displays a company’s strengths and creates recognition and understanding among its audience. As a result, more people will take advantage of the offer and will be willing to pay a higher price.

Increased Sales

Professional content helps to builds website traffic that is more valuable to the business. It is more persuasive and engaging, consequently increasing the number of enquiries.

This combination of positioning and image means that website texts have great marketing potential. We will help you take advantage of this and ensure that your website ticks all of the boxes.