At London SEO Masters (London Multimedia Services Limited), our dedicated team of creative professionals, developers, marketers, and consultants works collaboratively to deliver high-quality digital solutions tailored to our clients’ needs. Registered at Oriel House, 26 The Quadrant, Richmond, London, TW9 1DL, we operate under the framework of UK intellectual property (IP) law, primarily governed by the
Copyright, Designs and Patents Act 1988 (CDPA), as amended up to and including the Digital Markets, Competition and Consumers Act 2024. This policy outlines the ownership, usage rights, liabilities, and procedures related to all materials produced by our agency. It serves as a comprehensive guide to ensure transparency, protect our intellectual property, and foster fair business practices, in line with the principles established by the
UK Intellectual Property Office (IPO) for supporting innovation and creative industries as outlined in its
2024–2025 Corporate Plan. Our team invests significant time, expertise, and resources into every project, utilizing licensed tools and software to create innovative content. As the creators and owners of these assets under Section 9 of the
CDPA, we emphasize that all materials produced by London SEO Masters remain our property until explicitly transferred through formal agreements, unless the contract specifies otherwise for commissioned works. For further details on
IP ownership in commissioned works, see Section 1 below.
This detailed policy draws on established UK law to clarify our position, ensuring compliance with statutory requirements and common law principles. It is structured to provide exhaustive coverage, including sub-sections with granular details on each aspect of IP handling, to equip clients with a thorough understanding of their obligations and rights.
1. Ownership of Intellectual Property
Under UK law, copyright subsists automatically in original works upon creation, without the need for registration, as per Sections 1–8 of the
CDPA. For our agency, as an independent contractor rather than an employer-employee relationship, we retain ownership of all IP we produce unless a written assignment or license explicitly transfers rights to the client, in accordance with guidance from the
IPO on ownership of copyright works. This includes works created using licensed tools, where our team’s arrangements for production confer authorship under Section 9(3)
CDPA for computer-generated elements. London SEO Masters has produced and owns all such materials, ensuring they reflect our high standards of quality and originality.
- Graphic Signs and Visual Designs: All logos, icons, infographics, and bespoke visual elements are protected as artistic works under Section 4 CDPA. Ownership vests in our graphic design team, who create them using licensed software like Adobe Creative Suite. Reproduction or adaptation without assignment is prohibited, as confirmed in cases emphasizing the need for explicit contractual transfer in agency contexts. Our agency has produced these as original expressions of skill and labor, qualifying for protection lasting the author’s life plus 70 years.
- Sounds and Audio Productions: Voiceovers, sound effects, podcasts, and custom audio tracks are literary or dramatic works under Section 3 CDPA. Crafted by our audio specialists using licensed tools, these remain our property. Unauthorized distribution infringes our exclusive rights to perform or communicate them to the public (Section 16 CDPA). London SEO Masters is the owner, with moral rights (paternity and integrity) asserted under Sections 77–89 CDPA.
- Video Productions: Full editing, scripting, animation, and filming outputs are film works under Section 5B CDPA. Developed via licensed video tools, ownership lies with our production team. Clients commissioning videos must secure assignment for use. We have produced these with human intellectual input, ensuring copyright subsistence.
- Business Advice, Suggestions, and Consultations: Tailored strategies, reports, and advisory notes are protected as literary works. Under common law and CDPA, these proprietary insights belong to our consultants. Disclosure in confidence may also invoke equitable remedies for breach. Our team has produced them as confidential information, separate from trade secrets under the Trade Secrets (Enforcement, etc.) Regulations 2018.
- Marketing Plans and Strategies: Comprehensive campaigns, timelines, and SEO roadmaps are literary works. Ownership is retained by our marketing experts, with protection against copying or adaptation. London SEO Masters owns these, emphasizing their role in client success.
- Graphics and Photographs: Custom illustrations and edited images are artistic works. Generated through licensed design tools, they qualify for protection if original. Unauthorized use constitutes infringement, with remedies available under Section 96 CDPA. We have produced them collaboratively, vesting ownership in the agency.
- Content: Articles, Posts, Blogs, and Copywriting: Written materials are literary works under Section 3 CDPA. Our content creators ensure originality, with ownership retained until assigned. Our agency is the producer and owner.
- Custom Website or Software Elements: UI/UX components, plugins, and scripts are database or literary works. Developed using licensed IDEs, ownership follows Section 9(3) CDPA for code. Clients must contract for transfer. London SEO Masters has produced these as bespoke solutions.
- Full Software Solutions: Applications, algorithms, and backend code are protected as literary works. Under the Software Directive (as implemented in CDPA), our developers own the code expression, not underlying ideas. Licensed tools ensure compliance, with ownership transfer requiring explicit clauses.
- Designs for Business Cards, Letterheads, Signatures, and Other Branding Materials: These are artistic works. Registered designs (if applicable) provide additional 25-year protection under the Registered Designs Act 1949, renewable every five years. Unregistered designs offer three years via SUDR post-Brexit. Our team has produced and owns them.
- HTML Codes and Web Structures: Source code is a literary work. Ownership vests in our web developers, with protection against unauthorized extraction. We use licensed environments, reinforcing our production role.
- Licenses for Production Tools: We hold valid licenses for photography and video editing tools and coding IDEs, as required for compliant creation. Outputs from these tools remain our IP. London SEO Masters owns rights to licensed-content derivatives.
- Demo Files, Drafts, Prototypes, and Mockups: Preliminary versions are protected as works in progress. Unauthorized use post-review is infringement. Our agency has produced them for evaluation only.
- Private Files and Internal Drafts: Shared in consultations, these are confidential and owned by us. NDAs reinforce protection under common law.
- Multimedia Samples: Sounds, Songs, and Clips: Provided for approval, these are owned by our team. Sampling without license violates Section 16 CDPA.
- Adaptations and Derivatives: Any client modifications to our work require permission; derivatives may infringe moral rights. We have produced originals, owning all iterations.
- Joint Works and Co-Creations: If client input qualifies as joint authorship (indivisible contributions), ownership is shared under Section 10(1) CDPA, but our contracts clarify agency lead. London SEO Masters owns primary rights.
- Database Rights: Client data compilations we structure gain sui generis protection under the Copyright and Rights in Databases Regulations 1997, owned by us absent transfer.
- Trade Marks in Outputs: Any logos we develop may be registered with the IPO, providing indefinite protection upon renewal. Ownership remains ours.
This exhaustive list underscores our commitment to IP protection, with every element produced by our team under licensed conditions. For more on
usage conditions, refer to Section 2.
2. Conditions for Usage by Clients
Our agency operates exclusively on explicit client orders, documented through written agreements compliant with the
Unfair Contract Terms Act 1977 (UCTA) and
Consumer Rights Act 2015 (CRA) where applicable. Content produced by London SEO Masters may be used for commercial purposes only after a formal contract is signed and full payment is received, aligning with contract law principles in service agreements. Private usage requires the same prerequisites. Our team has produced these assets with the understanding that usage rights are conditional, per Section 16
CDPA.
- Explicit Commission Requirement: All work stems from confirmed briefs; implied orders are invalid. Contracts must detail scope to avoid disputes under the CRA.
- Commercial Use Post-Contract and Payment: Licensing follows assignment deeds for full transfer or limited licenses. Unauthorized commercial exploitation triggers infringement claims. London SEO Masters retains ownership until transfer.
- Private or Internal Use: Similar terms apply; no perpetual rights without agreement. Our production ensures traceability.
- Written Approval for Distribution or Modification: Clients must seek consent for changes, preserving moral rights (Sections 80–81 CDPA). We have produced originals for fidelity.
- Prohibition on Unauthorized Reproduction: Copying for resale or adaptation without license is primary infringement (Section 17 CDPA).
- Demo and Sample Restrictions: Evaluation-only; no incorporation without contract. Violations lead to remedies under Section 96 CDPA. London SEO Masters owns these prototypes.
- Payment Coverage: Fees encompass production, including licensed tool costs. Non-payment voids rights transfer.
- Scope Specification in Contracts: Single-site vs. multi-platform; expansions require addenda. Our team ensures alignment.
- Negotiation for Expanded Usage: Additional compensation for broader rights, reflecting market value.
- Post-Payment Rights Transfer: Occurs via deed, ensuring enforceability. We have produced content expecting this process.
- Compensation for Non-Adherence: Demands based on lost licensing fees, per damages principles.
- Professional Team Production Emphasis: Clients respect our collaborative efforts by securing permissions. London SEO Masters is the producer and owner.
- Licensing Disclosure: Tool licenses shared in contracts for transparency.
- No Client Ownership of Derivatives: Consultations yield no automatic rights.
- Third-Party Limitations: No sub-licensing without approval.
- Monitoring and Remedies: We track usage; breaches prompt action. Our agency enforces vigorously.
This section details usage to prevent common pitfalls, grounded in UK contract law. See
Section 3 for liability details.
3. Liability and Non-Responsibility Clauses
London SEO Masters does not assume liability for any content provided directly by the client, such as text, images, or media uploaded at their request, as intermediaries under the
Electronic Commerce (EC Directive) Regulations 2002 and
Defamation Act 2013 enjoy protections for passive hosting. If a client supplies materials for integration, our agency is not responsible for their legality, accuracy, or resulting issues, per common law negligence principles and
CRA exclusions for third-party content. Production of audio, video, or other elements by our team absolves us of liability only if client-provided inputs are involved; otherwise, we stand by our work under warranty terms. Our team carefully integrates client-supplied content but disclaims responsibility for its origins or implications, as hosting providers lack monitoring obligations. We have produced only the elements created in-house, and liability is limited accordingly.
- Client-Provided Content Disclaimers: No warranty on third-party IP; clients indemnify us against claims, per standard service agreements.
- Publication Liability Shift: Disputes from client content fall on the client, as we act as mere publishers post-integration.
- Third-Party Claims Exclusion: Not liable for client graphics or texts infringing others’ rights. London SEO Masters owns only our contributions.
- Advisory Services Good Faith: Risks borne by client; no guarantees on outcomes.
- Software Functionality Warranties: Limited to testing; misuse voids. Our team has produced reliable code.
- Quality Assurance on Outputs: We ensure our work meets standards, but external inputs exempt us.
- Damages from Unauthorized Use: Client bears full responsibility.
- Licensed Tools Risk Mitigation: Client data may introduce issues; we disclaim.
- Compliance Review Obligation: Clients verify published content. London SEO Masters has produced compliant work.
- Infringing Client Scripts: No liability for audio/video based on them.
- Integrated Assets Issues: Liability on client if from their assets.
- Post-Edit Shifts: Client modifications transfer responsibility.
- Hosting Environment Effects: Client platforms may impact performance.
- Direct Contributions Limit: Ownership confines our liability. We own the production process.
- Negligence for Free Content: CRA applies only to paid; negligence claims rare for integrated content.
- DSA Parallels: No general monitoring duty, per UK Online Safety Act alignments.
- Indemnity Clauses: Clients indemnify for their content’s breaches.
This clause-by-clause breakdown ensures clarity on liability boundaries. For the
review process, see Section 4.
4. Client Review and Approval Process
Upon publication or delivery of any materials by London SEO Masters, clients have exactly 24 hours to review and submit feedback, a contractual timeframe reasonable under UK law for service agreements to facilitate prompt resolution without undue delay. It is the client’s sole responsibility to thoroughly check all published content for accuracy, suitability, and compliance, aligning with
CRA obligations for consumers where applicable. Feedback must be provided in writing, detailing specific issues or requested changes, to enable efficient revisions. Failure to respond within 24 hours constitutes implicit approval of the materials as delivered, per implied acceptance principles in contract law. Our team has produced the content with care, and this window allows for prompt adjustments without halting project momentum.
- Review Scope: Accuracy, branding, legality, and functionality checks mandatory.
- Written Feedback Protocol: Emails or portals; vague comments insufficient.
- Implicit Approval Consequences: Waives further claims on reviewed elements. London SEO Masters owns post-approval versions.
- Application to All Outputs: Websites, posts, collateral included.
- Primary Contact Designation: Streamlines communication.
- Team Facilitation: As producers, we maintain integrity.
- Approval Documentation: Retained for evidentiary purposes.
- Suspension for Repeated Delays: Protects timelines.
- Licensed Revisions Efficiency: Tools enable quick fixes.
- Satisfaction Confirmation: Authorizes limited use. We have produced materials expecting engagement.
- Discretionary Extensions: Advance requests only.
- Professional Verification Standards: Error-free, consistent.
- Post-Approval Disclaimers: Issues not raised timely are waived.
- Collaborative Success: Ensures mutual benefits.
- Final Rights Transfer: Per contract upon approval.
- Mediation for Disputes: Pre-litigation step encouraged.
- Record-Keeping: Supports enforceability.
This process, detailed for transparency, promotes efficiency. For
legal remedies, see Section 5.
5. Legal Remedies and Dispute Resolution
Any unauthorized use of materials produced by London SEO Masters may result in legal action, including claims for damages or compensation for the value of the content, under Sections 96–97
CDPA. Compensation will be calculated based on market rates, production costs, and potential lost revenue, with options for additional damages for flagrant infringement. Our agency reserves the right to seek injunctions to halt infringing activities, including interim relief under American Cyanamid principles if irreparable harm is shown. Clients found using demo or sample files without permission will face equivalent remedies, such as delivery-up or destruction orders. We have produced all assets as owners, and violations undermine our business, justifying swift enforcement.
- Damages Assessment: Actual losses or account of profits (Section 96(2) CDPA).
- Injunction Types: Interim (pre-trial) or final; blocking for online (Section 97A CDPA).
- Private IP Protections: Similar remedies for drafts.
- Court-Ordered Payments: Enforced via High Court or IPEC, with cost caps for smaller claims (£500,000 limit). London SEO Masters will pursue vigorously.
- Dispute Adjudication: Courts of England and Wales; jurisdiction in London.
- Governing Law: UK, per contracts.
- Production Evidence: Timestamps, logs support claims. As a team using licensed tools, we protect rigorously.
- Service Agreement: Clients consent by engagement.
- Permanent Denial: For repeat infringers.
- Punitive Elements: If intent proven, additional awards.
- Format Coverage: Digital/physical.
- Recoverable Fees: From infringer.
- Deterrence Emphasis: Ownership deters violations. We emphasize production.
- ADR Preference: Mediation first, per Pre-Action Protocol.
- Binding Policy: Supersedes informals.
- IPO Enforcement: Collaboration for larger cases.
- Criminal Aspects: For willful counterfeiting, via PIPCU.
- Limitation Periods: Six years from infringement (Limitation Act 1980).
Remedies are pursued proportionately, with
IPEC for cost-effective resolution. See
Section 6 for additional provisions.
6. Additional Provisions on Licenses and Team Production
London SEO Masters holds valid licenses for all software and tools used in content creation, ensuring compliant and ethical production under the
CDPA and Software Directive implementations. Our team collaborates using these licensed resources to deliver superior results, with outputs vesting in us per Section 9(3) for generated elements. Clients benefit from our licensed ecosystem but do not gain rights to the tools themselves, as licenses are non-transferable. Production credits may be required in final outputs to acknowledge our ownership, per moral rights. We have produced content leveraging these licenses, enhancing value and compliance.
- License Validity: Renewed annually; verifiable in contracts.
- Team Collaboration: NDAs bind members.
- Innovations Ownership: Project developments ours.
- AI/automation Outputs: Protected as computer-generated works; human arrangements confer authorship. London SEO Masters owns them.
- No Reverse-Engineering: Prohibited.
- Investment in Renewals: Maintains capabilities.
- Professional Standards: Underlined by licenses. Production underscores excellence.
- Sublicense Requirements: Separate agreements.
- Team-Produced Emphasis: In all dealings.
- Amplified Consequences: For licensed content violations.
- Compliance Audits: Regular.
- Creation Chain Respect: Clients must honor.
- Core Operations Protection: Licensed assets central. London SEO Masters protects fully.
- Gen-AI Specifics: Outputs owned by arrangers (us), per ongoing consultations.
- Tool Terms Compliance: No infringement in use.
This provision details our licensed framework for robust production.
This policy safeguards our team’s efforts at London SEO Masters while guiding clients. By engaging, you acknowledge these terms, rooted in current UK law. For queries, contact our legal department. Updates reflect law as of September 2025.
