This Intellectual Property and Client Usage Policy applies to work produced by London SEO Masters, a trading name associated with London Multimedia Services Limited, registered at Oriel House, 26 The Quadrant, Richmond, London, TW9 1DL.
This policy explains how ownership, usage rights, client-supplied materials, approvals, liability, and dispute handling are managed in relation to digital, creative, marketing, software, website, and consultancy services supplied by London SEO Masters.
This policy should be read together with the relevant proposal, quotation, invoice, statement of work, service agreement, or written contract agreed with the client. Where there is a conflict, the signed contract or written agreement takes priority.
This policy is intended to reflect principles under UK intellectual property law, including the Copyright, Designs and Patents Act 1988 , guidance from the UK Intellectual Property Office , and applicable UK contract and consumer protection law.
Unless otherwise agreed in writing, London SEO Masters retains ownership of copyright and other intellectual property rights in original materials created by our team in the course of providing services.
Copyright generally arises automatically when an original qualifying work is created. No copyright registration is required in the UK. However, ownership, licensing, and assignment may depend on the circumstances of creation, the contract between the parties, and any written transfer or licence agreed.
A transfer of copyright ownership requires a written assignment signed by or on behalf of the copyright owner. Where no assignment is agreed, the client may receive only the usage rights expressly stated in the relevant contract, proposal, invoice, or written licence.
Subject to the applicable contract, materials created by London SEO Masters may include:
Copyright protects the expression of ideas, not the underlying ideas, methods, concepts, principles, or general know-how themselves. For example, a written SEO strategy document may be protected as a literary work, but the general marketing ideas, recommendations, or techniques described in it may not be protected by copyright in themselves.
Confidential business information, unpublished strategy documents, and internal processes may also be protected through confidentiality obligations, trade secret principles, contract terms, or non-disclosure agreements where applicable.
The client retains ownership of materials supplied by the client, unless otherwise agreed in writing. Client-supplied materials may include logos, brand guidelines, text, photographs, videos, product information, data, customer information, access credentials, and third-party content.
By supplying materials to London SEO Masters, the client confirms that it has the necessary rights, licences, permissions, and consents for those materials to be used in connection with the requested services.
Some projects may involve third-party materials, software, plugins, fonts, stock media, libraries, frameworks, platforms, or licensed tools. Such materials remain subject to their own licence terms and may not be owned by either London SEO Masters or the client.
Unless expressly agreed otherwise, the client does not receive ownership of London SEO Masters’ internal tools, software licences, templates, source files, working files, processes, or proprietary methods.
Where London SEO Masters creates a logo, brand identity, or trade mark-style asset for a client, ownership and usage rights will depend on the written agreement between the parties.
If full ownership is required, this should be expressly stated in writing. Trade mark registration, if required, is a separate process and should be handled by the client or a qualified trade mark professional unless otherwise agreed.
The client may use materials created by London SEO Masters only in accordance with the rights granted in the relevant written agreement, proposal, invoice, licence, or statement of work.
Unless otherwise agreed in writing, usage rights are granted only after full payment has been received for the relevant work. Until payment is received, London SEO Masters may withhold delivery, restrict usage, suspend services, or revoke any temporary permission to use draft or delivered materials.
Unless a written assignment expressly transfers ownership, the client receives a licence to use the final approved deliverables for the purposes stated in the relevant agreement.
The licence may be limited by territory, duration, platform, campaign, website, brand, medium, or other agreed scope. Additional use may require additional permission and fees.
If the client requires full transfer of copyright ownership, this must be agreed in writing and signed by or on behalf of London SEO Masters. Any assignment may be subject to full payment, agreed scope, third-party licence restrictions, and exclusions for London SEO Masters’ pre-existing materials, tools, templates, know-how, and internal systems.
Drafts, samples, mockups, prototypes, concepts, and demo materials are provided for review only. They must not be copied, published, distributed, modified, reverse-engineered, or commercially used unless London SEO Masters gives written permission or the relevant contract expressly allows such use.
Unless expressly agreed in writing, the client must not:
Unless expressly included in the agreed scope, the client is not entitled to receive editable source files, raw files, layered design files, development repositories, internal notes, working documents, or production files.
Where source files are supplied, they may remain subject to licence restrictions, confidentiality obligations, third-party terms, and additional fees.
The client is responsible for ensuring that all materials supplied to London SEO Masters are accurate, lawful, and properly authorised for use.
This includes responsibility for:
The client agrees to indemnify London SEO Masters against claims, losses, costs, damages, and expenses arising from client-supplied materials where those materials infringe third-party rights, breach applicable law, or contain inaccurate, misleading, unlawful, or unauthorised content.
London SEO Masters will provide reasonable opportunities for the client to review deliverables before final publication or completion, unless the nature of the work or agreed timeline requires otherwise.
The client should review delivered work promptly and provide clear written feedback within the timeframe stated in the relevant agreement, proposal, or project correspondence.
If no specific review period is stated, London SEO Masters may treat the work as accepted if the client does not raise specific issues within a reasonable period after delivery or publication.
Approval may be given expressly in writing or implied by conduct, including where the client publishes, uses, distributes, pays for, or requests further work based on the deliverables.
London SEO Masters will correct errors in its own work where required by the agreed scope, applicable service terms, or statutory obligations.
Revisions requested because of a change in client instructions, new preferences, late-supplied information, third-party requirements, or client-supplied errors may be treated as additional work and may be chargeable.
Once work has been approved, published, or used by the client, further changes may fall outside the original scope and may require a new quote, addendum, or written approval.
London SEO Masters will provide services with reasonable care and skill. Nothing in this policy excludes or limits liability where it would be unlawful to do so.
Nothing in this policy excludes or limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot legally be excluded or limited under UK law.
London SEO Masters is not responsible for the legality, accuracy, ownership, or suitability of materials supplied by the client, except where London SEO Masters has expressly agreed in writing to verify or clear such materials.
London SEO Masters is not responsible for outages, restrictions, policy changes, price changes, ranking changes, account suspensions, plugin failures, algorithm changes, or service interruptions caused by third-party platforms, search engines, hosting providers, software vendors, social media platforms, advertising networks, or payment processors.
Marketing, SEO, advertising, and business consultancy services may depend on external factors outside London SEO Masters’ control. Unless expressly guaranteed in writing, London SEO Masters does not guarantee specific rankings, traffic volumes, sales, leads, revenue, conversion rates, or advertising performance.
London SEO Masters is not responsible for issues caused by unauthorised client modifications, third-party changes, incorrect implementation, misuse, or changes made after delivery by the client or another supplier.
Each party may receive confidential information from the other during a project. Confidential information may include business information, strategies, login details, customer information, pricing, documents, designs, technical information, unpublished materials, and internal processes.
Each party must keep the other party’s confidential information confidential and must not disclose it to third parties except where required to perform the services, comply with the law, obtain professional advice, or where disclosure has been authorised in writing.
London SEO Masters may use trusted staff, contractors, suppliers, software tools, hosting providers, and professional advisers where reasonably necessary to deliver the services, provided appropriate confidentiality or data protection measures are used where applicable.
Deliverables may include or interact with third-party materials such as fonts, plugins, themes, libraries, stock images, APIs, software frameworks, hosting platforms, analytics tools, advertising platforms, and content management systems.
Third-party materials are subject to their own terms, licences, restrictions, renewals, and fees. The client is responsible for ongoing third-party costs unless otherwise agreed in writing.
London SEO Masters will not knowingly include third-party materials in final deliverables in breach of applicable licence terms. However, the client must not assume that third-party materials are transferable, sublicensable, or reusable outside the agreed project unless this has been confirmed in writing.
London SEO Masters may use automation, AI-assisted tools, software systems, or digital workflows to support research, drafting, design, coding, analysis, and production.
Where AI-assisted tools are used, London SEO Masters will apply human review, editing, selection, arrangement, or quality control as appropriate for the service.
Ownership and usage rights in AI-assisted outputs will depend on the applicable contract, the level of human contribution, the relevant tool terms, and applicable law. Unless otherwise agreed in writing, AI-assisted outputs are treated in the same way as other project deliverables for licensing and payment purposes.
Unauthorised use of London SEO Masters’ materials may infringe copyright, contractual rights, confidentiality obligations, database rights, design rights, trade mark rights, or other legal rights.
Where unauthorised use occurs, London SEO Masters may seek appropriate remedies, including payment of outstanding fees, licence fees, damages, an account of profits, injunctive relief, delivery up or deletion of infringing materials, and recovery of legal costs where available.
London SEO Masters will usually seek to resolve disputes proportionately and may use negotiation, mediation, or other forms of alternative dispute resolution where appropriate before commencing formal proceedings.
Unless otherwise agreed in writing, this policy and any related dispute are governed by the laws of England and Wales.
The courts of England and Wales will have jurisdiction, subject to any mandatory consumer rights or statutory protections that apply.
Where appropriate, intellectual property disputes may be handled through the Intellectual Property Enterprise Court or another suitable court or tribunal, depending on the nature and value of the claim.
Where the client is a consumer or where mandatory statutory protections apply, nothing in this policy reduces the client’s legal rights.
Terms will be interpreted fairly and transparently. Any limitation, exclusion, review period, payment condition, or usage restriction will apply only to the extent permitted by law and by the relevant agreement between the parties.
London SEO Masters may update this policy from time to time to reflect changes in law, business practice, services, or operational requirements.
The version applicable to a project will usually be the version in force when the relevant contract, proposal, or statement of work is accepted, unless otherwise agreed in writing.
Last updated: April 2026.
