Search Engine Marketing (SEM)

SEM costs depend on your industry, competition, and the keywords you’re targeting.

You’re not paying for the ads themselves — you’re paying per click, which means costs can vary significantly depending on how competitive your market is.

We start with a free consultation, where we assess:

• Your industry and competitors
• Expected cost-per-click (CPC)
• Potential traffic and enquiry volume

From there, we recommend a realistic budget and strategy — focused on generating results, not just spending.

SEM can start generating traffic and enquiries almost immediately.

Once campaigns are set up and approved, your ads can appear at the top of Google the same day.

However, performance improves over time as we:

• Optimise keywords and targeting
• Refine ad copy
• Remove wasted spend
• Focus on what converts

You get immediate visibility, with better results as campaigns are optimised.

Everything in SEM is measurable.

We track:

• Clicks and traffic
• Conversions (calls, form submissions, enquiries)
• Cost per lead
• Which keywords and ads are generating results

This allows us to see exactly what’s working and what isn’t — and optimise accordingly.

You’ll always have full visibility into your campaign performance.

There’s no fixed minimum, but your budget needs to be realistic for your market.

A higher budget allows for:

• More data
• Faster optimisation
• Greater visibility

However, even with smaller budgets, we can structure campaigns carefully to focus on the most valuable keywords and minimise wasted spend.

We’ll advise you on a starting budget based on your goals and competition.

They serve different purposes.

SEM delivers immediate visibility and fast results, while SEO builds long-term, sustainable traffic.

SEM is ideal when:

• You need leads quickly
• You’re entering a competitive market
• You’re testing new services or offers

SEO is better for long-term growth — but many businesses benefit from using both together.

When you stop running SEM campaigns, your ads stop appearing immediately.

Unlike SEO, SEM does not build long-term visibility on its own.

However, it’s extremely effective for:

• Generating quick results
• Testing what works
• Scaling campaigns when needed

Many businesses use SEM strategically rather than continuously.

Yes — this is a key part of campaign management.

We actively reduce wasted spend by:

• Adding negative keywords
• Removing underperforming search terms
• Refining targeting
• Improving ad relevance

This ensures your budget is focused on clicks that are more likely to convert into enquiries.

In most cases, yes.

Sending paid traffic to a generic page often leads to poor results.

We ensure your landing pages:

• Match the intent of the search
• Clearly explain your offer
• Guide users towards taking action

If needed, we recommend or create pages specifically designed to convert paid traffic.

Performance improves through continuous optimisation.

We:

• Analyse search term data
• Adjust bids and targeting
• Test new ads and messaging
• Expand successful campaigns

SEM is not a one-time setup — the best results come from ongoing refinement based on real data.

We don’t just run ads — we focus on generating results.

Our approach is:

• Structured and data-driven
• Focused on enquiries, not just clicks
• Continuously optimised
• Fully transparent

You’ll always know what’s happening with your campaigns — and how they’re improving over time.