Email marketing is a powerful marketing tool when used effectively. Not only will it deliver information about your products and services along with company news and special offers, directly to your customers inboxes, it is also great for driving traffic to your website.
Collecting Data
As a company, it is important to understand your target market, to know your customers and what they want. By collecting information about your clients, you can start to build a picture of who they are and what they want.
To begin, all you need is a name and email address and you have enough information to transform your business. Collate the data into a customer database and then further utilise that data through segmentation. You can organise the information by gender, age, location and even send your clients a special discount on their birthday. Having this much information at your fingertips allows you to be as creative as you want with your email marketing and that’s where our expert knowledge and experience comes in.
Email Design
Having an email design that reflects the brand of your company, makes you instantly recognisable to those customers that already know you and builds brand recognition with new customers. By driving them to your website, created in a similar style to your email campaign, you can create synergy across your online marketing portfolio.
Communicate Latest News
Want a way to tell customers about the latest news and developments from your business? Email marketing is great for the following reasons:
We can help and advise on all aspects of your email marketing with a specialist in-house team who have extensive experience in graphic design, data analysis and email marketing.
Alongside SEO/SEM services, email marketing is another great way to drive traffic to your website, build brand awareness and grow your customer base, turning those one off, first time customers into loyal followers.
If you want to increase the visibility of your website, drive more traffic to your pages and grow your customer base, please feel free to contact us. We would be happy to discuss your business goals and objectives and how we can help you to achieve them.
Email office@londonseomasters.co.uk
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